Reuzel began with Leen and Bertus, two Dutch teenagers obsessed with barbering. Their passion drove them to master men’s haircuts, with a razor-sharp focus on traditional methods and styles. Eventually they opened their barbershop, Schorem, a play on words that can mean Scumbag or Bad-Boy, but also literally means “I shaved him”.
Committed to creating the world’s best pompadours, quiffs, flat-tops and fades, Leen and Bertus began crafting their own line of products. As their barbershop and reputation grew, so did their line-up of products. The name Reuzel was chosen because it means Lard in dutch, a throwback to the main ingredients in classical pomades. They now have a wide lineup of styling, shaving and beard products made with modern techniques and traditional sensibilities.
Choosing the right hair-product from a wide range can be a daunting task, and is largely a matter of experimentation. To help you along, we have summarized Reuzel’s descriptions of their own products along with our experiences of them.
Medium Hold, Medium Shine -Shiny slick-back & Messy Wet Looks
Perfect for those who want classic style, Reuzel Red holds all day for regular hair types. This pomade is designed to go on smooth and stiffen up, with a shine that lasts all day. Scented with a subtle vanilla cola fragrance.
High Hold, High Shine - High Elevation & Messy Wet Looks for Thick Hair
Reuzel Blue is crafted for those extra-tall pompadours and stubborn coarse hair. The water-based formula goes on smooth and holds like a wax, but washes out effortlessly. Scented with a warm vanilla wood fragrance.
Light-Strong Hold, No Shine - Natural, Textured & Styled Looks
Reuzel Clay is one of the most versatile hair products out there. A small amount can reduce frizz and give definition to hair, using more can give a serious all-day hold to even thick, curly hair. This product is perfect for active individuals, and has a chocolatey-mint scent.
Extreme Hold, No Shine - Messy or Dry Structured Looks
Volume, hold and matte finish are all cranked to 11 with this extreme product from Reuzel. This long lasting formula holds like the most extreme waxes but washes out with water. The more you work it in your hands the stiffer it gets, almost like a two-part epoxy. Scented with a subtle sugary rum fragrance.
Reuzel Green Grease is perhaps the most classic pomade on the market. Made with fats like pomade of olde, This green goo gives you serious slicking power and shine, especially when applied to wet hair. This product will stick to your hair for days, so you can use less and simply top-up every morning.
Extreme Hold, Low-Medium Shine - Dry-Messy & High Volume
For the man looking for serious control, Reuzel Pink Grease is a classic stiff wax. Whether you want to mess it up, slick it back, or stick it up, this'll do the trick. This product stays in your hair, so you can use less by topping it up a little every morning.